As an advertiser, you have access to WFMY News 2 full-time Research Department with resources such as local qualitative data from The Media Audit, audience measurement from Nielsen Media Research and ratings and ratings and packaging software through OneDomain MediaOffice.

Expanded Demographics - Looking far beyond just age and sex, and including marital status, occupation, education completed, household income, number and ages of children, length of residency, home ownership, and many more valuable demographic categories.

Consumer Behavior - Local purchasing patterns for a wide variety of products and services. Information on behavior is available for any target customer group. Categories include automobile, furniture, grocery shopping, real estae, computer and Internet usage, and health care.

Media Consumption - Data on consumers interaction with a variety of media: television, radio, Internet, newspaper; advertising inserts and Yellow Pages. Media Audit has the ability to print out reports in a variety of ways, including pie charts, Excel sheets and several graphing options.

Local Custom Toolbox - provides advertisers with compelling audience data by pinpointing strengths within certain geographical areas: individual counties, county groups, combined zip codes or individual zip codes.

OneDomain MediaOffice - is a detailed proposal building software that allows us to customize an on-air and online advertising schedule that targets your exact customer in the exact programming.

Ask your WFMY News 2 Account Executive about the creative services available at WFMY News 2. Standing out from your competition is easier said then done. A dynamic audio/visual presentation of your story, product or service is key to connecting to your customers. We'll help you create a message that specifically targets and speaks to you desired customer and engages action.

Services

Productions include: