Bill Lancaster: Vice President, Sales
 Professional Experience: Bill was named Vice-President, sales for WFMY News 2 in April 2011 after serving as General Sales Manager since 2000. He formerly held positions of Local Sales Manager and National Sales Manager at the station. Lancaster first Joined News 2 in 1993 as an account executive; he also worked as an account executive for W*USA-TV, Gannett's CBS affiliate in Washington D.C.; Bill began his broadcasting career as a sales representative fro two Mann Media radio stations in the Triad. Bill became interested in media while working part time in ACC sports production during college.
Education: Bachelor of Arts in Political Science from UNC Chapel Hill
Birthplace: New York, NY
Hobbies, interests, community involvement: Board member of the Guilford Battleground Company; volunteer 5th grade tutor at Cone Elementary School.
Favorite thing about my job: It's rewarding when we get to play a role in helping businesses to succeed. We interact with a very diverse customer base and our industry is going through exciting changes - our team is always learning!
Contact: E-mail Bill Lancaster
Dan Scutari: Multi-Media Sales Manager
Professional Experience:
- 3 years Multi-Media Sales Manager at WFMY/CBS Greensboro
- 3 years National Sales Manager at WFMY/CBS Greensboro
- 3 years Account Executive at WTVD/ABC Raleigh
- 3 years Account Executive at WFMY/CBS Greensboro
Education: Rutgers University
Birthplace: New York
Hobbies, interests, community involvement: Reading, baseball, Leadership Greensboro (Class of 2011)
Why I chose this career: I choose this career because of the thrill of working with local businesses and helping them grow their life's work.
Contact: E-mail Dan Scutari
Kristin Sprague - Integrated Media Sales Manager
Professional Experience: 6 years Broadcast media experience, Clear Channel Radio Greeensboro - Digital Sales Manager; WFMY News 2 Greensboro - Integrated Media Sales Manager
Education: California State University at Fresno, BA Liberal Studies
Birthplace: California
Hobbies, interests, community involvement: Traveling, fantasy football, college basketball, NFL football, running, wakeboarding and skiing. Northeast Guilford High school Lacrosse Member at Large & Webmaster; Former Oak Ridge Youth Association Board Member; Former Northwest Guilford High School Football Booster Club President, Former Viking Vision Volunteer
Favorite thing about my job: Gaining trust and building relationships while seeing consistent results and success for our partners.
Contact: Email Kristin Sprague
Eileen Stammetti: Multi-Media Sales Manager
Professional Experience: Eileen has been selling television for approximately 20 years
Education: A Proud Wolfpack fan, Eileen earned a Bachelor of Science degree in Textile Technology from NC State, as well as an Associates degree in Fashion Merchandising from the Fashion Institute of Technology, New York City.
Birthplace: Brooklyn, NY - although she's lived most of her life in North Carolina
Hobbies, interests, community involvement: Family, church and kayaking
Why I chose this career: Eileen spent some time selling radio while living in Pennsylvania, but in 2003, she came back to WFMY and the medium she believes is most effective in helping customers grow their business. In the past decade, we've seen drastic changes in lifestyles and in media usage. Through WFMY, advertisers are able to talk to potential customers where they are, when they are listening and when they are engaged.
Contact: E-mail Eileen Stammetti
Shannon Davis-Cruz: Account Executive
Professional Experience: I have worked with small business owners helping promote their livelihoods for seven years through local shopping center marketing. I have continued this path while working for WFMY-TV in advertising sales for the past four years. To complete the communications puzzle, I also worked in local television newsrooms for 6 years as an on-air reporter, videographer, producer and assignment editor. That is 17 year years worth of experience that I can offer my clients on how to market their business and get the most out of advertising with WFMY and www.digtriad.com, as well as what makes a good public relations news story.
Education: BA in Community Studies from UNC-Wilmington
Birthplace: Greensboro, NC
Hobbies, interests, community involvement: I'm on the Board of Directors for the Guilford County Animal Shelter, and Susie's Jam. I teach Sunday School at Westminster Presbyterian Church. I LOVE the beach and Wrightsville Beach is my destination of choice.
Favorite thing about my job: I love working at WFMY. I grew up watching this station and so working here feels like home. My favorite part of my job is helping small business owners reach levels of success through the power of WFMY.
Contact: E-mail Shannon Davis-Cruz
Elsie Hairston: Account Executive
Professional Experience: 11 years in the world of Broadcasting - Radio & TV
Education: Kwantlen Polytechnic University
Birthplace: Vancouver, BC
Hobbies, interests, community involvement: Fishing, Zumba, cooking, traveling and spending quality time with my family.
Why I chose this career: Some may call it the gift of gab. However, I call it quality conversation. That's what I enjoy the most about my job. Speaking to local business owners about how they can utilize TV and the web to speak directly to their primary consumer in a cost- effective and cost-efficient manner.
Contact: E-mail Elsie Hairston
Ellen Harper: Senior Account Executive
Professional Experience: 14 years of Broadcast sales in television, digital sales and social media
Education: Bachelors of Arts in English from Winston-Salem State University
Hobbies and interests: Mentoring teens, reading and traveling
Favorite thing I like about my job: I enjoy helping my customers determine solutions to grow their business. I believe in cultivating and maintaining strong ongoing relationships with my customers while working collaboratively which results in prosperity for all parties.
Contact: E-mail Ellen Harper
Angela Johnson: Integrated Media Account Executive
Professional Experience: I spent four years in the print marketing/advertising industry and prior to that, 27 years in the home furnishings industry.
Education: Associate of Arts in Interior Design; Minor in Art History
Birthplace: Greensboro, NC
Hobbies: Family, gardening, cooking decorating and design. I truly enjoy the outdoors during any season. I can be found attending as many cultural events throughout the Triad -- from the theater to music festivals. I have served on a large variety of charity and civic organizations boards but I am most passionate about domestic violence initiatives as well as the Autism Community.
Why I chose this career: Being allowed to work every day with such a wonderfully diverse business community and being allowed to help them in the advertising industry with the employees at WFMY is a blessing for me. The industry is such a growing, emerging field that there is always "something new" that I can use my passion to help someone be successful in advertising!
Contact: E-mail Angela Johnson
Clarence Small: Regional Account Executive
Professional Experience: I spent my early career working at William Esty, Inc. Advertising Agency in New York City. I worked for six years handling, planning, buying and account work for such companies as Sunoco, RJ Rynolds and Nabisco products. The past 30+ years has been at WFMY News 2.
Education: I Studied Business Administration at North Carolina Central University in Durham, NC.
Birthplace: Plymouth, NC
Hobbies, interests, community involvement: I enjoy watching sports and movies on television but most of all - coaching youth basketball at the local YMCA
Favorite thing about my job: I enjoy consulting with clients to help them determine what works best for them among the many choices available in today's marketplace. At the end of the day, offering solutions to grow their business is the #1 goal.
Contact: Clarence Small
Scott Schutt: Account Executive
Professional Experience:
- Account Executive WDVE (Pittsburg) 1989-1998
- GSM WDSY/KDKA/WBZZ (Pittsburg) 1998-2006
- Senior Account Executive WRRK/WLTJ 2006-2008 (Pittsburg)
- Director of Sales, Clear channel WTQR/WVBZ/WMAG/WPTI/WMKS 2008-2010 (Greensboro)
- Account Executive WFMY 2010-present (Greensboro)
Education: Wake Forest University 1989
Birthplace: Hempstead, NY
Hobbies, interests, community involvement: Golf, cycling, fishing, camping, reading, Pittsburg Steelers, Penguins and WFU Demon Deacon FAn, Northern Middle School Club Lacrosse Coach
Favorite thing about my job: I enjoy helping my clients grow their businesses and bottom line!
Contact: E-mail Scott Schutt
Jan Smith: Account Executive
Professional Experience: 33 years in broadcast media sales
Education: UNC-Chapel Hill, BA in Journalism/Advertising
Birthplace: Burlington, NC
Hobbies, interests, community involvement: Cycling and singing (but not usually at the same time). Traveling in North Carolina and beyond. Member of Westminster Presbyterian Church Chancel Choir and Westminster Chamber Singers
Favorite thing about my job: Consumers make choices bases on how they feel about a product or service. My favorite thing is getting immersed in my clients' businesses and watching what happens when we craft the right message and the right plan: WFMY viewers and digtriad.com visitors feel empowered.. and purchase!
Contact: E-mail Jan Smith
Marci Watkins: Regional Account Executive
Professional Experience: 26 years in media sales
Education: UNC Chapel Hill, BS in Business Administration
Birthplace: Pennsylvania
Hobbies, interests, community involvement: Running and kickboxing are long time stress relievers. I am closely involved with the American Cancer Relay events and pet rescue groups.
Favorite thing about my job: My job at WFMY allows me to meet and help business owners find creative avenues to grow and promote their business. When your job offers the opportunity to share some of the most exciting ways to market such as Digtriad.com and Yahoo! with community businesses, how could you not love it!
Contact: E-mail Marci Watkins
Michelle Price: Account Executive
Professional Experience: more than 4 Years of Local Broadcast Sales Experience
-- 1 year Account Executive WGLC CBS Atlanta
-- 2 years Marketing Coordinator WGCL CBS Atlanta
-- 1 Year Sales and Marketing Manager WSMV Channel 4 Nashville TN
Education: Bachelor of Arts in Communication from Auburn University (WAR EAGLE!)
Birthplace: Atlanta, GA-but raise in Spartanburg, South Carolina
Hobbies, Interests, Community involvement: Traveling, SEC football, good wine with good friends, Pinterest, and most of all SHOPPING especially when there is a sale!
Favorite thing about Job: I truly love building relationships with local business owners and members of the community. I enjoy working with them to develop results oriented advertising campaigns to grow their business. One of my passions is crafting nontraditional campaigns through multi platforms that increase brand awareness and ultimately impact our clients bottom line.
Contact: Email Michelle Price
Megan Lishamer: Creative Services Editor
Professional Experience: Megan began her career in television production in 2004 with WFSU Tallahassee and WTTW Chicago, both PBS affiliated stations. From there, Megan has enjoyed producing and editing video in professional sports with the Tampa Bay Rays (MLB), Tampa Bay Lightning (NHL), and the Speed Channel. She has also worked freelance with a variety of production companies serving the marketing needs of businesses dealing in airports, beauty products, weddings, and even an Iron Chef's flagship restaurant.
Birthplace: St. Petersburg, FL Education: Florida State University - Bachelor of Science in Communications and Media Production
Hobbies: Screenwriting, Yoga, Cycling, Ukulele, and enjoying/supporting local sports, arts, and comedy acts. I especially enjoy supporting my local independent movie theater!
Favorite thing about my job: Creating fun and innovative video concepts to aid local businesses in engaging, informing, and connecting with their growing Piedmont community.
Contact: Email Megan Lishamer
Geoff Johnson: Creative Services Producer-Photographer
Professional Experience: 7 years at WGGT in Greensboro producing commercials and programming. 1 year freelance producer-shooter for Sara Lee Corporation and various Triad companies. With WFMY since 1991 producing/shooting commercials, programming and news.
Education: B.A. in Communications UNC-Greensboro
Birthplace: Greensboro, NC
Hobbies, etc: Portrait photography, mountain biking, scuba diving, raising my 2 boys
Favorite thing about my job: I enjoy seeing a commercial come together from a simple idea, and love to hear positive feedback from our clients about how their advertising is proving successful.
Contact: E-mail Geoff Johnson
Christine Warren: Customer Specialist
Professional Experience: For the past 3 years, I've been working with the WFMY sales team as the "Customer Sales Specialist." I also have experience doing PR/Marketing for Busch Gardens in Virginia. Before then, I was a TV news producer for 3 years.
Education: I studied Broadcast Journalism and graduated from the School of Media Arts and Design at James Madison University in Harrisonburg, VA
Birthplace: Fairfax, VA
Hobbies, interests, community involvement: I enjoy dancing/teaching dance, traveling to new places, supporting animal rights and staying active chasing my toddler and dogs around the house ;)
Favorite thing about my job: I enjoy working with the WFMY sales team to provide demographic, qualitative and quantitative research, as well as developing customized solutions and creative partnership opportunities for our customers and clients. I'm also passionately involved in coordinating our quarterly "2 the Rescue" animal adoption show, which has saved the lives of more than 600 animals to date!
Contact: E-mail Christine Warren
Carol Echols: Sales Assistant
Professional Experience: Office and radio personality at WLOE AM, advertising sales rep at the Eden News, Office Manager for the Waters Family Evangelistic Team, Office manager and radio personality at WREV before joining WFMY TV
Education: Rockingham Community College
Birthplace: Clarksville, TN
Hobbies, interests, community involvement: I volunteer for the Rockingham Humane Society. My hobbies include gardening, jewelry making, music and writing poems, songs and childrens' stories.
Why I chose this career: I chose a career in broadcasting because I love meeting and working with the community and the excitement and energy of the broadcasting field.
Contact: E-mail Carol Echols
Teresa Dunman: Sales Assistant
Professional Experience: started with Gannett in 1989 at the USA Today Information Center and transferred to WFMY-TV in 1995 and work in the Sales Department.
Education: Dudley High School, Guilford Technical Community College
Birthplace: Greensboro, NC
Hobbies, interests, community involvement: Spending time with family, making jewelry, walking
Favorite thing about my job: working with great people that care about what they do
Contact: E-mail Teresa Dunman
John McDuffie: Copy/Programming Specialist
Professional Experience: started in TV in 1991 and have worked in Master Control and mostly Traffic
Education: graduated from Central Carolina Community College in 1991
Birthplace: Greensboro, NC
Hobbies, interests, community involvement: spending time with family, playing golf, Redskins football, UNC football, basketball and NASCAR
Favorite thing about my job: working for a great station and making Sales people happy
Contact: E-mail John McDuffie
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