OUR PEOPLE
Account Executives
- Andrew Gaunt
- Scott Schutt
- Jan Smith
- Shannon Davis-Cruz
- Ellen Harper
- Clarence Small
- Marci Watkins
- Penny Painter
Creative Services
- Eric Dappen
- Geoff Johnson
COVERAGE MAP
ADVERTISING TOOLS
The preeminent destination for 24/7 news in the Triad is digtriad.com. Digtriad.com brings readers continuous coverage of all the local news they need to stay informed.
As an advertiser, you have access to WFMY News 2 full-time Research Department with resources such as local qualitative data from The Media Audit, audience measurement from Nielsen Media Research and ratings and packaging software through TVScan.
Contact Eileen Stammetti for more information at (336) 379-5733 or by e-mail.
The Media Audit - is software with the ability to provide clients with extraordinarily detailed information about Triad consumers.
Expanded Demographics - Looking far beyond just age and sex, and including marital status, occupation, education completed, household income, number and ages of children, length of residency, home ownership, and many more valuable demographic categories.
Consumer Behavior - Local purchasing patterns for a wide variety of products and services. Information on behavior is available for any target customer goup. Categories include automobile, furniture, grocery shopping, real estate, computer and internet usage, and health care.
Media Consumption - Data on consumers interaction with a variety of media: television, radio, internet, newspaper, advertising inserts and yellow pages. Media Audit has the ability to print out reports in a variety of ways, including pie charts, excel sheets and several graphing options.
Local Custom Toolbox - provides advertisers with compelling audience data by pinpointing strengths within certain geographic areas: individual counties, county groups, combined zip codes or individual zip codes.
Marketron TV Scan - is a detailed proposal building software that allows us to customize an on air and online advertising schedule that targets your exact customer in the exact programming.
Additional Marketing Tools
CREATIVE SERVICES
Ask your WFMY News 2 Account Executive about the creative services available at WFMY News 2.
Standing out from your competition is easier said than done. A dynamic audio/visual presentation of your story, product or service is key to connecting to your customer. We'll help you create a message that specifically targets and speaks to your desired customer and engages action.
Services:
- Creative Analysis
- Scriptwriting / Producing
- Shooting
- Editing
- Graphics
Productions include:
- TV Spots
- On-Line Ads
- Web Videos
- Short Form Presentations
- ½ Hour Programming
- Viral Marketing