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Media Kit

 digtriad.com Ad Size Examples - click to see an example of each ad size.

728x90
120x240
300x250
160x600

Acceptable file formats: JPEG, GIF and Flash ( 20-25K)
digtriad.com Creative Services will be happy to create an ad for you.

digtriad.com Statistics

digtriad.com averages May 2007 - April 2008
*source Omniture SiteCatalyst

Average Monthly Page Views

2,467,020

Average Monthly Unique Visitors

204,254

Average Time Spent per Visit (minutes)

22.60

digtriad.com Rate Card

         

Section

 

Ad Sizes Available

 

*CPM

Home Page  

300x250

 

$15.00

   

120x240, 728x90

 

$10.00

News (section fronts & article pages)

 

728x90, 300x250, 160x600

 

$15.00

Weather (section front & conditions pages)

 

300x250, 728x90

 

$15.00

Sports (section front & article pages)

 

728x90, 300x250, 160x600

 

$15.00

Life & Family (Community, Recipes, Be Active, Entertainment, including article pages)

 

728x90, 300x250, 160x600

 

$15.00

Business & Travel (Business, Job Watch, Career Minute, Business Journal, Traffic, Airport)

 

728x90, 300x250, 160x600

 

$15.00

E-Newsletters (M-F Newsletter)
(Weekly Recipe Newsletter)

 

180x150
180x150

 

$25.00
$25.00

News Video Streams (News video stories)

 

:10 sec video prestream plus
120x240 or 468x60 ad

 

$35.00

Run-of-Site (entire site where ad size is available)

 

728x90, 300x250, 160x600

 

$12.00

   

120x240

 

$6.00

*CPM means “cost per thousand” and counts the number of impressions your ad will receive.
For instance, if you buy a 300X250 ad on the home page, you can buy 50,000 impressions for $750.00. ($750 divided by 50 = $15.00)


*All Banner Ads Click To Advertiser's Site.
**728x90 ads appear on the bottom of section pages and top of article pages

digtriad.com Sales Contact Information

Please contact Eileen Stammetti for more information or to place an order: Eileen Stammetti
estammetti@wfmy.com
(336) 379-5733

digtriad.com Demographics

69% of Triad adults report that they log onto the internet
in any given month – that’s 836,000 people!

Adults 18 - 49

76%

Adults 25 - 54

71%

Female

56%

Male

44%

Attended College+

63%

Married

65%

Own Home

87%

HH Income $50K+

53%

Source: Media Audit 2005

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