An overwhelming majority of Americans don't plan on shopping during Black Friday.
That's according to a survey of 2,429 drafted by e-tailer Ebates and conducted just last week by Harris Interactive.
What the survey discovered:
-- Most Americans (87%) don't buy the majority of their gifts during the Thanksgiving Weekend (Thanksgiving Day, Black Friday, and the following Saturday and Sunday)
-- The majority shop instead during December (51%)
-- One in ten Americans (10%) said they shopped during the week before Christmas and only one out of one hundred (1%) admitted to buying holiday gifts after Christmas!
In fact, shoppers are twice as likely to shop online as opposed to fighting the crowds at stores and malls on Black Friday:
-- Only 34% of Americans said they were likely to battle the crowds in the malls or in stores during Black Friday.
-- 71% said they are likely to go online to shop during the same time.
And this season will see more online shopping than ever before:
-- 83% of Americans say they will shop online for holiday gifts this season
-- 44% saying they would spend half or more of their holiday gift budget shopping online.