Triad, NC - Negative campaign ads are already filling the airwaves of television channels across the Triad, and the reason they are already running so frequently is because they are effective, according to High Point University Professor Martin Kifer.
Kifer told News 2 there is data that shows the ads are effective, especially in a re-election year where voters are largely familiar with President Obama, and less familiar with Governor Romney.
This fact will lead both campaigns to pursue different objectives through negative campaign ads.
The Obama campaign will try to define Gov. Romney negatively in voters minds before they have a chance to get to know him.
The Romney campaign, on the other hand, will run negative ads arguing President Obama's policies haven't helped the country.
North Carolina has already seen over $7 million dollars in political spending, and will see even more spending between now and November.
This year is the first year Super Pac's will have advertisements on the air during the fall, following the Supreme Court's ruling that it was legal for corporations and unions to spend money to finance political committees.
WFMY News 2