Greensboro, NC -- Can it be called corporate rewind? The Susan G. Komen Foundation is the latest in a string of companies reversing decisions after public backlash. While they seem like wins for the public, we ask -- what does it say about our society?
What happened to standing up for your convictions? And standing behind what you say?
Two professionals we spoke to agree it boils down to character - what qualities define you?
Community mentors teach young people to never waiver in their beliefs. Then you hear about cases like these and Precious Mckoy, Director of Shield Mentoring says it becomes a challenge.
"Leaders in the community do set an example and they may give youth a false sense that they can always go behind what they've done and clean it up and fix the reputation that they have and that's not always true," she said.
But Meryl Mullane, a crisis management professional, says it depends on the company. For some it's strictly about money. And when it comes to profits, the corporations aren't thinking about the company's core values.
The reverse can be true, as it seems, in the Komen incident.
"Before you decide to do something that's going to be controversial think it through. What's the worst case? Who's going to be against it? What could possibly happen? Then you decide to stick to your guns. Bowing to public pressure is nothing new," Mullane said about what she teaches companies about crises.
Even though it seems like more companies are bowing to public pressure, it may be that the immediacy and popularity of social media just makes it easier for people to hear about these cases and create a public uproar.
WFMY News 2