Several Stores Offer In-Store Navigation App For Customers

7:36 PM, Aug 30, 2012   |    comments
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Greensboro, NC - USA Today reports, there are several indoor GPS-style apps could save you time by directing you whatever it is you went in to buy.

News 2's Tony Smith spent the day testing out the apps.

He spoke to several customers at Home Depot & Walgreens.

"I would know exactly what aisle I need to go to and how much I'm going to spend. Because I have so many errands. It would make it a lot faster," said Sheila Ellington, a Home Depot shopper.

"If you are not here wandering around...looking for something...you could be productive." 7:45 

"I don't like going to stores walking up and down the aisles," said Tamika Frazier, a Walgreens shopper.

Here's a list of stores that have similar in-store navigation apps:

Walgreens App. The chain partnered with Aisle411 to list store layouts in the Aisle411 app. Customers can make shopping lists and the items are spotted on their store's map. Next month, Walgreens will embed the feature in its own app, says Abhi Dhar, chief technology officer.

Walmart App. In May 2012, Walmart's app began showing the aisle number for a majority of items. And this year it is expanding last year's Black Friday test of paper store maps locating popular items to add digital maps for Black Friday in the app.

Home Depot App. With about 40,000 items in its stores, finding them is a common complaint at the home-improvement chain, says Matt Jones, manager of mobile. Last year, it added to its app store maps and aisle numbers of searched items. It hopes to locate items more specifically, but with so many items, accuracy and consistency from store to store is "a big challenge," he says.

Start-ups. Several start-ups are pursuing item-locator technology to be used independently or licensed by retailers. Aislefinder collects aisle locations by calling stores individually and has about 5,300 stores in its app. Meijer, a retail chain in the Midwest, uses technology from Point Inside that shows the location of items on a map.

Target App. Has its own app.