McDonald's is considering serving breakfast all day, offering rewards to frequent eaters and even delivering the golden arches to your door, the company's chief said Friday.
In an interview with CNBC, President and CEO Don Thompson said the world's largest fast-food chain "has looked at breakfast across the day" and "innovative ways" to expand hours in the United States, noting that it's already happened in other countries.
"I think we'll be seeing some of those things in the near future," he said.
Going mobile is a major nugget of McDonald's plans, so it's testing delivery overseas and in some U.S. cities, which were not named. Burger King already delivers in Washington, D.C., Chicago, Houston, Los Angeles, Miami, New York City and San Francisco.
Thompson admitted the company had been "a little bit late" to the growing desire for take-out, and he sees "big, big opportunity" for delivery, especially where drive-throughs don't exist.
About 20% of McDonald's outlets offer delivery service, and nearly 50% are open 24 hours, the financial blog Seeking Alpha said.
McDonald's has teased consumers with the prospect of all-day breakfast before. In 2006, then CEO Jim Skinner said the restaurant chain was making operating changes that would make it possible to offer the breakfast menu 24 hours a day.
Like all retailers, McDonald's is adapting to the tastes and preferences of the millennial generation, and the shift toward healthier choices.
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