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Branding Expert: NFL 'Playing With Fire'

Fans have vented on social media that they are fed up with the replacement refs -- and many have threatened to quit watching the NFL altogether. But is the situation putting the league's brand at risk?

http://www.digtriad.com/video/1861260525001/1/Branding-Expert-NFL-Playing-With-Fire http://bcdownload.gannett.edgesuite.net/wfmy/34300080001/34300080001_1861267287001_th-50622f6d42cdb0e43ff2a279-807632869001.jpg?pubId=34300080001 Branding Expert: NFL 'Playing With Fire' Fans have vented on social media that they are fed up with the replacement refs -- and many have threatened to quit watching the NFL altogether. But is the situation putting the league's brand at risk? Steve Powellreplacement refsFootballbouvier kellygreensboronfllocalNewsWFMY 02:42

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